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Making The Most Out Of A Mobile Coffee Business

Wednesday, September 17, 2014

Mobile coffee is the newest part of the booming coffee industry. It’s growing all the time, and there are plenty of coffee vans for sale so if it’s an industry you’re interested in then you’re likely to be able to find your own little slice of the market with relative ease.

Whatever business you go into there’s likely to be some difficulties in the early days. Whether you’re looking at coffee vans for sale or you’re going to go into an industry that you’ve worked in for years, it’s very difficult to get a new business off the ground. In fact, four out of five business will fail within their first few years.

So why do these businesses fail, and if you’re looking at coffee vans for sale, what can you do to make sure yours doesn’t?

Learn about your customers

So many people think that’s enough to offer a great product with great service. Unfortunately, it isn’t always. If you’re offering a great product but no one wants it, it simply won’t sell. The same is true in every industry and for all time, although particular gaps and trends will change considerably over the years. Rather than forcing a concept on people, find out what they want and how they want it, and you’ll already be off to a flying start. It’s what we did here at Cafe2U. We knew the coffee stop industry was huge and growing all the time, but we felt that that area was more or less covered. Rather than further saturating the market, we asked ourselves, and our potential customers what we could do to improve the coffee shop model. As it turned out it was simple – we needed to find a way to bring the quality and enjoyment of a coffee shop to people when and where they wanted it – and that’s exactly what we did.

Make yourself stand out

In our case, we did this by finding out what our customers wanted, but this isn’t the only way to make coffee vans for sale stand out. When there’s lots of similar industries and sole traders in the same business as you, you need to do something which makes your different, and makes you the person people want to go to above and beyond. This is where your USP, your products and your services really come into their own. Make sure that everything is streamlined, and your coffee vans for sale are the best out here.

Grow slowly

Rapid growth is the downfall of many industries. It means that you’re stretching your resources too thinly, and you’re going to run out sooner or later. In all likelihood this will sooner. It’s much better to perfect what you’re doing and make sure that your business is running smoothly before you even consider expansion. With a franchise model like Cafe2U, it’s relatively easy and also relatively risk-free for franchisees because it’s already tried and tested. Each van is its own business, whether you own one or ten.

The thing with business is to make sure you’re giving it your all. With a Cafe2U franchise, there’s plenty of help and support for you, every step of the way.

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