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Top Tips For Keeping Your Customers Happy

Saturday, June 14, 2014
Running a business is easy really. Provide a service or a product, sell it for a profit. Simple. Of course, you’ve got to make sure you’re better than the competition, either in terms of cost or quality, and you need to make sure your clients keep coming back. If you’re looking at coffee vans for sale you will need to make sure that you can afford to get started – bearing in mind that many businesses take between three and five years to achieve stability and probability.

When you join a franchise there is a far better support network to get you off the ground than there is if you’re working alone. If you’re interested in the coffee business, you might be looking into coffee vans for sale. This can be an excellent opportunity for start-ups, and there are also great franchises out there such as Cafe2U.

Business can seem simple if you remain successful, but if you don’t provide great service then you can struggle to turn the necessary profit. We believe that providing great service starts from the ground up, so we make sure each and every one of our franchise partners is trained up thoroughly. This isn’t just in the art of business and latte art, but we make sure they know how to give the perfect service you all accept.

You will experience examples of customer service almost every day, through a range of different interactions. This might be in the supermarket or in on the phone, from you bank or your insurance company. Most of these interactions will not be particularly memorable, but it’s likely that two types in particular will stand out: the really great experiences, and those which have been negative for whatever reason.

If you’re looking at coffee vans for sale and thinking about starting a business or joining the Cafe2U franchise, we’d recommend that you start taking note of what it is exactly which makes these experience good and bad. What’s the difference between those which stand out for all the right reasons, and those which simply happened?

Normal or average service just won’t increase loyalty, or create Cafe2U fans. Ask yourself with every cup, ‘have I done everything I can to make this customer feel special?’ You don’t want to change the way you serve because you’re feeling stressed when there’s a queue – if you’re providing the best lattes in town then no one will mind waiting.

It really is all about loyalty.

Tips for the best service you can give

  • Evaluate each customer as an individual. While having a chat might be really appreciated by some, others will appreciate the coffee over the conversation. Read the situation and act accordingly.
  • Listen. This is key with any customer service role. Identify customer needs, make suggestions of new things you think that they might like, and make them aware of offers which might benefit them. Never make any assumptions about what they want though.
  • If you’ve got regulars, treat them as such. When you’re serving the same people each day, it’s nice to get to know each other a bit. This interaction will stick with them, and they’ll appreciate when you remember details they have mentioned in passing. The loyalty will mean they will go to you above anyone else, and they’re likely to recommend you to friends, too.
  • Ask for feedback. Is the time you’re at the company the time which works best for them? Making adjustments to your schedule can mean you’re providing a more useful service – thought obviously you can’t be in two places at once!
  • Whether you’re looking at coffee vans for sale or at another type of business, make sure you’re always doing your best.

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