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What Makes A Great Franchisee?

Saturday, March 08, 2014

Perhaps you’ve stumbled upon us because you’re looking for coffee vans for sale or perhaps you have seen our franchise model in action and want to know if you can get involved. So what does it take to be a great franchisee? It’s a question we get asked often, and it can be difficult to pin down because the people who keep the Cafe2U franchise alive are incredibly diverse in many ways.

If you’ve been looking into coffee vans for sale  in order to kick start a new business venture you’ll probably be interested to see how you’d do in that industry. To give you an idea, we look at the qualities of our top notch franchisees, with a focus on recent signups and proud Cafe2U van owner Helen, who runs her van in Coleraine and Portrush.

What have Cafe2U franchisees done in the past?

They have had a vast range of careers in the past, with everything from ex-hotel managers to satellite engineers, business development managers to sales people. Those who tend to be most successful have been involved in the sales and service industries. Anything customer facing will give you some of the skills that you’ll need in order to attract repeat business. Of course, there is no hard and fast rules. If you’ve mainly been working in the private sector there’s no need to worry. These are skills which can be learnt, and if you have a naturally amicable personality, you’ll find it comes surprisingly easily.

Until she joined Cafe2U, Helen worked in learning and development for a number of years. When she was younger she worked in the hospitality industry, so it feels something like coming home!


How involved in the community are franchisees?

You don’t need to have a great deal to do with you community in order to be successful – although it can help. In fact, on sign up lots of our franchisees haven’t had much to do with their community in the past, but they’d like to. In some industries you’ll just be too busy to get as involved as you’d like to, but when you run a coffee van in your local area you can be as involved as you like. You’ll be out and about in the local area, and if you want to, you can provide high quality espresso based drinks to events as well.

What motivates and inspires franchisees?

Helen is one of those who is planning on getting involved: “I aim to attend and support many local events, providing an essential Cafe2U Service.” This sort of attitude is key – it will help make a name for yourself locally, and provide additional income as well.

To run your own small business you’ll need to be motivated. It will require early starts and working on your feet, and if you are the sort of person who needs someone breathing down your neck in order to reach productivity, it is almost definitely not the right career path for you.

Our franchisee then, are motivated and inspired, often by sports people. Interestingly, asked when the inspiration people tended not to be members of a team, but individuals. Whether golfers or darts players, they were self-motivators (just like our franchisees!).

Another common trait was inspirational members of the family. For Helen, this was her parents. They instilled a strong work ethic within her which has driven her to the point she’s at today. This is a great way of coming into business. If your parents were hard workers who showed you the value of money and the rewards of going the extra mile, you’re likely to strive to do the same, and be able to pass on those same values to your children as well.

Helen is one of the new members of the team, and has started her journey into the world of Cafe2U.

There are lots of different qualities which go into a great member of the Cafe2U family, but motivation and a willingness to get involved stand out above most other things. Whatever roles you’ve performed in the past, there is nothing to say you can’t be your own boss in the near future. And you can stop your search for coffee vans for sale, because our state of the art converted Mercedes vehicles are all part and package of the franchise agreement.

If you think you’re made of the right stuff, contact our dedicated team today for more information and to get onto the path of a brand new career.

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