CAFE2U BLOG

How To Keep Cool With Hot Drinks

Monday, July 14, 2014

We’re very reliably informed that the Great British Summertime is here (although we’ve only seen fleeting glances so far, and we’d very much like some more reliable proof). When the weather is good though (and we have had some really lovely days recently) you’re probably more like to reach for a long cool drink or an ice cream than your usual latte.

Studies have actually shown that your favourite hot drinks can actually help cool you down in the heat. Weird, isn’t it?

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The assumption is that hot drinks will warm you up, and cool drinks will cool you down, so it’s espresso in the winter and ice cold soft drinks in the summer months. However, as our mobile coffee franchises make such good espressos, we’re very pleased to hear that you can (and should) be drinking them all year round to help your body adjust. Summer doesn’t mean you need to rule out your favourite coffees!

If you’ve been to Morocco or Egypt you’ll find locals drink a lot of hot tea (peppermint and hibiscus usually in these particular regions). This is because they’re very much aware of the beneficial properties of drinking hot drinks on steamy days. Okay, so it might not be quite as hot as North Africa even on our warmest days, but we do get some quite warm weather.

While a hot drink from a mobile coffee franchise will add heat up your body, it will also help to kick your natural cooling mechanisms into gear. Your body temperature will rise, and your sweat glands will start working hard to try and dispel some of this heat. The sweat will evaporate on your skin, and the result is you’ll feel cooler. The issue is if you’re sweating at a higher rate than it can evaporate. This will negate the purpose, and you might as well go for a cold drink. So on a hot day when you’re sitting around, a cup of coffee from your local mobile coffee franchise might not be a bad idea, but if you’ve been exercising or it’s really humid, you might be better off steering clear of coffee.

Ollie Jay, a researcher at the University of Ottawa, explained the phenomenon:

“If you drink a hot drink, it does result in a lower amount of heat stored inside your body, provided the additional sweat that’s produced when you drink the hot drink can evaporate,” Jay says.

How does this work? “What we found is that when you ingest a hot drink, you actually have a disproportionate increase in the amount that you sweat,” Jay says. “Yes, the hot drink is hotter than your body temperature, so you are adding heat to the body, but the amount that you increase your sweating by—if that can all evaporate—more than compensates for the added heat to the body from the fluid.”

Cool drinks can actually have the opposite effect. While they’re refreshing, the heat sensors in your mouth will send ‘Corr, it’s actually a bit chilly’ messages to the brain, and your sweat production will be decreased. The sweat produced by the hot drink more than cancels out the internal temperature rise, but by stopping sweating, the cooling power of the drink is more or less whipped out.

We’re happy to hear it. There’s nothing we like better than making the drinks you all know and love, and we know we make them pretty well (the awards prove it!). So, if you’re feeling a bit warm, don’t necessarily head for the fridge. Surprisingly your local mobile coffee franchise might provide all the answers.

Is the franchise model outdated?

Tuesday, July 08, 2014
At Cafe2U, we’ve got a highly successful, tried and tested mobile coffee franchise, which works for all of our partners both here in the UK, and in our other franchises all over the world. We’ve won awards, and our customers will gladly tell you that our coffees are some of the best they’ve drunk. It’s why we’re constantly expanding. Individuals who want the freedom of owning their own little slice of a business without the stress of carving their own niche and managing their own brand chose Cafe2U and the mobile coffee franchise model, and our customers just don’t go back to instant after sampling our professionally made, barista style coffees from the convenience of a mobile van. An article which appeared in Think & Grow Rich discussed the concept of franchises with five business experts, who shared their views and contemplated whether franchises were still a great business idea in the 21st Century.
 

We thought it was interesting that the points they highlighted happened to be areas in which we excel as a business.

Service and Brand

Firstly, Jessica Danesborough discussed the importance of brand.

In today’s market, branding is vital. Consumers will inherently trust a branded company. They feel an immediate sense of comfort with both the brand and its products/services. At Mortgage Choice, our brand helps us to set ourselves apart from our competitors and stand out in a very competitive industry.

Moving forward, branding will continue to play a pivotal role in consumerism. As such, we believe the franchise model will become even more popular with consumers. In addition, we expect it to become an increasingly popular business model as business owners understand that consumers will continue to flock to the safety of a brand.

The franchise model or concept can be improved through service. While all franchises are made up of a number of small businesses, there is still one over-arching brand or parent company that is responsible for providing service and support to its small business owners/franchisees. The more support franchisees are given by their parent company, the better their customer service proposition will be. The better the customer service proposition, the more likely consumers will be to use franchises for products and services, in turn leading to a more thriving franchise industry.

At Cafe2U, training is a vital part of why we’re successful. We make sure that each and every one of our franchise partners knows exactly what they’re doing before we let them lose in their region. They will be fully trained, and offered ongoing support as and when they need it to make sure that they represent the Cafe2U brand perfectly. We don’t just leave our partners to their own devices; we make sure that our franchise development managers visits all of our outlets regularly, to answer questions and to help with any difficulties they might experience.

We have the personality of an independent shop with the expertise of a global business, and it works for us, and for our customers. 

Go big, go boutique, or go broke

Michael McQueen believes each business needs to carve out its own style; or fail. It’s necessary for every industry to be the biggest and best in their industry, or to be unique and offer something which no one else does.

Through purchasing a franchise, small business operators can leverage the profile and economies of scale afforded by a larger brand without sacrificing their appeal as a small local operator.

McQueen’s point is that franchises can be both big and boutique. It’s one of the reasons that franchises survive when small start up companies can’t. There’s the support network provided by the franchise, and the personal touch that a local vendor alone can provide. Our marketing works on a national and a local scale, and our international franchises are different again. We can adapt and change to meet the demands of the consumer, and our franchisees can provide unparalleled service at all levels.

Train, train, train

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Chris Meyler ends the feature with his views on the importance of initial training and the right cultural fit:

Among the common traps is seeking franchisees with good operational skills but without the cultural fit. Values are inherent, skills can be taught.

High quality franchisee training during the induction period is imperative. It sets the franchisee up for success, which has a direct flow-on effect to the success for franchisor.

Initial training should be as gruelling as running a business is. It’s hard work; the long hours while juggling other commitments is a taste of what running a business will be like. Short-term pain for long-term gain.

Our training programme is rigorous from the outset. We make sure that every one of our partners is thoroughly prepared for their launch. It’s not about what you already know, because we can teach you how to run a coffee franchise. What is important is that you share our values.

If you’re interested in joining and becoming a part of our mobile coffee franchise success, we’d love you to get in touch.

Five Reasons To Buy A Franchise

Tuesday, July 08, 2014
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Being an employee can be difficult. You have to put up with work practises which you don’t think make sense, and with management who don’t understand how things work on a day to day basis. It’s all very frustrating. Many people dream of escaping it all and running their own business their way. In reality, setting up a business from scratch can be wildly expensive, difficult, and there are absolutely no guarantees of success. The other option, which gives you some of the freedom you would have as the owner of a small business but with much more support, is joining a franchise. As a mobile coffee franchise we think this is a pretty good option, but because we’re not bias, here are the reasons why joining any (good) franchise can be a really great idea.

Established and proven brand

Unless you’ve got a really strong concept and a niche which no one else is filling, the chances are that when you start up a business you’ll be entering a market with at least some competitors. Just how many you’ll be dealing with will depend on the business, but it means you’ll need to carve out your own little patch and win customers. Your brand will need to be strong and recognisable, and that’s if your business even gets off the ground.

By joining a franchise you’re becoming a part of an established and proven brand. It’s a system which works, and which can work for you. There’s none of the awkward early years where you’re struggling to make a name for yourself because that name already exists – all you need to do is make sure you continue to represent that name in the best way you can.

Training and sometimes launch of the business provided

When you start a business you’re pretty much on your own. Yes, you might have a business partner, and you might have even done it before, but the learning curve will be steep. If anything goes wrong it could cost you your livelihood.

A good franchise will have an excellent training program in place to make sure you’re up to speed with everything you need to know about running the business. You’ll be provided with information you can refer back to, and often you’ll get ongoing support so that any questions or issues which crop up can be dealt with. If you’re not successful it can reflect poorly on the brand overall, so it’s in the franchise’s interest that you know what you’re doing.

Launching can be a difficult time, and for many businesses those first weeks can even be make or break. Cafe2U will help launch your mobile coffee franchise, holding your hand through those early days so that everything goes smoothly. Other franchises will offer similar assistance – but you can’t assume that this is included.

Ongoing regular and structured support

Franchises have staff whose job is to make sure you’re doing well. They will provide assistance, help you to flourish in a crowded market, and make sure your training doesn’t lapse over time. Regular and structured support is important as it stops you from feeling as if you’re completely alone in your new venture. When you join a franchise you join a family, and they should be there throughout your journey to help and support you.

Marketing assistance

Digital marketing, redesigns, newsletters, websites and strategies can all be expensive to conceive, design and produce, but if this is done centrally and then rolled out the franchise partners, everything is made much simpler. You’re helping the master franchise by spreading the brand and reinforcing the positive image, and they’re helping you by providing you with the necessary skills and tools to do your job.

Joining something exciting which is growing all the time

Finally, if you start a small business that is often it for most people’s entrepreneurial moments. If you join a mobile coffee franchise though, you’re becoming a part of something which is growing all the time. You avoid the stress and the pressure that this may entail, but your business still benefits from being a globally recognised brand.