Questions To Ask Before Joining A Coffee Franchise

Thursday, February 06, 2014

There are three main groups of people you should talk to before you consider signing up to a coffee franchise opportunity. First, discuss with your friends and family your skills and your weaknesses. Ask them to be completely honest with you, because when you’re planning to go into a new business you don’t want to do so under false assumptions.

Be careful though, because if these people do not run their own business they are likely to be cautious and point out all the risks to you!  Similarly they may not understand the coffee opportunity if they don't like coffee!  But nevertheless ask them their thoughts.

The franchisor should also help you decide if you are suited to a franchise, and importantly their franchise.  They know the skills required, and should be honest with you if they don't think you have them.  

The next two groups you’ll need to speak to are the franchisor themselves and if possible some existing franchisees. This will give you a far better understanding of what’s expected of you as a franchise holder and how the agreement will work. The details of any coffee franchise opportunities might not be immediately apparently from online searches, and the only way you’ll be able to find out the information is by performing thorough research.

Don’t feel like you’re pestering anyone by asking the franchisor as many questions as you want to. They will be used to it from others, and as they will want you to join they will be happy to dispel any worries you have, and clarify confusing details.

Make a list of your questions so that you don’t forget anything.

The basic areas you might want to cover include:

  • Financial responsibilities and ongoing costs

  • Marketing support provided to you at launch and ongoing

  • Legal - what is the relationship between you and them, and are they happy to let you see the agreement early in the process?

  • Training and support it is important you understand what this involves at the outset and on an ongoing basis

  • Operations - is there a team behind the model? - to help with equipment, products, training, help you in the future.

  • Product supply - you should expect the franchisor to help you with this area.  

There are other things you might want to check as well which will be specific to the coffee franchise opportunities you’re considering.

Questions to ask the franchisor:

  1. What sets this model apart? What is different about this particular coffee franchise opportunity? Is the demand for the product proven?

  2. How much time does it take between signing up to the agreement and opening my franchise?

  3. Is there any guarantees of profit/turnover?

  4. How long is the contract for, and is there the option of renewal when it comes to an end?

  5. Should I choose to leave the franchise before the end of the contract, what are my options? Are there many instances of this happening?

  6. How many franchises do you currently have? How rapidly is the company growing?

  7. How do you determine territories, and are my rights exclusive?

  8. If I wanted to, could I expand into other local territories?

  9. How much choice do I have about products sold, and what is the process for ordering those?

  10. Who sets the price for products? If it isn’t set are there recommended prices?

  11. How much marketing do you do, and what is expected of me in terms of promotion?

Obviously some of these questions might have straightforward answers, while others will be more complicated. These might lead to having to ask further questions to get complete answers. If you’re not entirely satisfied, find out more information.

Questions to ask a franchisee


Most franchisors will ask you to meet with them for an informal no obligation discussion about the franchise, as well as your goals and skills, before you speak to a franchisee. This is actually good practice because otherwise you could waste your time and the franchisee's when in actual fact the business isn't right for you or you for it.  But at some point it’s a good idea to speak to a franchisee about their business. Always ask whether it’s okay to discuss the franchise, and maybe arrange a time to sit down and chat or schedule a phone call. Remember that while the franchisor will be happy to talk to you about the scheme because they’re trying to sell it, franchisees won’t necessary be so pleased – especially if you interrupt them at work. Be polite and if they’re too busy don’t pester them.

Good franchisors will also offer to arrange for you to visit a franchisee while they work.

Once you’ve arranged to speak to a franchisee, compile a short list of questions so you don’t take up more of their time than is necessary.

  1. How many hours do you work per week? Is this what you expected?

  2. Do you work on evenings or weekends to boost your income?

  3. How good is the training offered, and what is the ongoing support like?

  4. What did you do before you bought into your franchise?

  5. What is the worst aspect of the role/business?

There might be more things you can think to ask, but this should be a good starting point. It might be useful to consider what you expect the answers to be, and think of follow up questions as well. It’s easier to ask everything at once than to constantly have to approach people as and when you think of new things to ask.

Begin the New Year With A Career Change

Thursday, January 16, 2014


The New Year is the perfect time to start thinking about the little changes to your life. A frequent and popular resolution is ‘get a new job’, and we can see why. What bigger change can you make to your everyday life than the place you spend more time at than home and a lot of time thinking about on top of that.

Have you ever considered starting your own business or finding coffee franchise opportunities instead?

Why Do You Want To Leave?

Think about why you’re considering leaving your current job. Perhaps it is just that you feel under appreciated in your current position, you’ve been there for a long time and people are promoted over you despite your seniority and you’ve had enough. If you’re looking to applying for something a bit higher up the pecking order, which will give you increased responsibility and a few more pennies, you’re probably thinking about it for the right reasons.

If, however, you want to leave your job because it is mundane, because you feel like you’re stuck in a rut, or because you’re just outright bored of it, then you might not be thinking about it logically at all.

Lots of people are dissatisfied in their jobs. While you might be one of the very lucky people who get to do something they love every day, most people don’t.

  • You don’t like the way your company is run

  • You don’t get on with your colleagues

  • You’re under too much pressure

  • The commute is too much

  • You aren’t being challenged

  • You aren’t being paid what you feel you deserve

  • You want to move into a new area

These are just some of the reasons that people might think about leaving a job. In the current economic client, people don’t just pick up and leave, they need to find somewhere new first. With the amount of competition for every job, it can take a long time to get an interview, let alone

If you move to another job within the same industry (or even something quite different), will anything really change?

So What Are Your Options?

Being self-employed might sound like a distant pipe dream. Owning your own business might seem even more further off. You need to look at what you’re good at, and see how that would translate into a – hopefully – viable business. Many people think of the idea long before they make the move into their own business, and so have an established idea by the time it comes to making the change.

It is much harder to come up with a business idea purely because you want to be self-employed.

Instead, buying into a franchise can be an easier and more cost effective option.

You don’t need to worry about establishing a brand in a world full of competition, and you don’t need to work out every little costing because this will have been done previously. Depending on the franchise opportunity you chose, you might find that you need to consider variables such as rent and bill payments. 


A mobile coffee franchise can be a better choice than a static business, because coffee franchise opportunities give you the unique chance to learn a skill, be fully autonomous in your work, and manage your own finance.

Cafe2U’s coffee franchise opportunities can be the perfect starting point. Rather than starting a new and potentially risky business from scratch, and having to finance and budget everything by yourself, the mobile nature of the business means you can avoid the high and variable costs of rent and electricity bills. The acceleration package can even offer you a guaranteed income to get you started!

You can control where you work and for how long (if you work less you won’t make as much money – simple!).

Make the change now. Contact Cafe2U for more information about coffee franchise opportunities in your area. 

Baristas - Know Your Coffee!

Tuesday, December 10, 2013

If you’re looking at coffee franchise opportunities, you’ll need to know all there is to know about that potent little bean. By making yourself an expert in the field, you’ll be able to make everyone’s favourite drink beautifully every time.

Espresso will soon become your best friend. They are the ground work of all the coffee you’ll make as a barista, but they’re also pretty great in their own right. The Italians love espresso. The short and strong coffee concentrate should be drunk whilst hot. It’s the perfect little boost of caffeine if you need a wake up.

You’ll have to perfect espresso if you take us up on a coffee franchise opportunity, because if you get the base wrong, nothing else will taste as good.

A ristresso is a super strong shot. The extra concentrate gives an even thicker, richer coffee than espresso. A couple of these topped with heated milk, and you’ve got yourself a flat white – although some people make flat whites with espresso shots instead.

Americanos are so named because they are diluted with more water and so taste more like the coffee American GIs were used to. An Americano is a very basic coffee drink, simple and delicious; we expect you’ll be making a lot of these!


Alt: Fancy a standard coffee? Keep it simple with an Americano.

A long black is a bit like an Americano, except the water is added before and not after the espresso shot. There’s a bit more of it as well.

Cappucinos consist of an espresso hot topped with foamed milk. A babycino is just the foamed milk. No coffee at all makes them entirely suitable for little ones (as long as they’re old enough to be on dairy).  

A latte is an espresso which has been diluted with steamed milk. They’re really rich because the espresso is still sitting pretty undiluted by water, and you’ve used a lot of milk to get the taste just right. A perfect comfort coffee.

Machiatto is Italian for ‘stained’. A latte machiatto is a tall glass of steamed milk with an espresso shot dropped into it. Make up the espresso in a cup and steam milk in a second before dropping the shot into your milk. The way a latte machiatto is put together will produced a layered effect. To keep it authentic it shouldn’t be stirred – or you may as well have ordered a normal latte.

An espresso machiatto is a similar principle, but you start with the espresso shot and top it with a small dollop of milk foam. Rather than staining the milk, this time you’re staining the coffee itself.


Alt: Machiattos end up looking beautiful and layered, with minimal effort!

Mochas are a pretty sweet beverage with an extra caffeine kick. Take an espresso shop and top with steamed milk and chocolate to create a hot chocolate coffee hybrid. They’re perfect as a winter warmer. While a hot chocolate will satisfy some chocoholics, if you’re also a slave to your caffeine demons, a mocha is the only way to go. Chocolate also contains caffeine so a mocha is a better wake up drink than an espresso!

There is also a major port in Yemen with a similar which exports a lot of coffee. beans which travel through there are also called mocha – so be aware of the difference! All the beans you’ll be using if you decide to take on a coffee franchise opportunity will be standardised.

Once you’ve perfected all the drinks on your menu, you’ll need to get used to some strange requests. Some customers will order their drinks extra hot, or stirred, or particularly milky when it isn’t what you’re used to. If you’re able to make the basics quickly and with relatively little fuss, you’ll manage to pick up the more tricky orders too.

A coffee franchise opportunity could be a really great experience for you!