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CAFE2U BLOG

Three Unusual Coffee Shops That Give Customers What They Want

Thursday, March 19, 2015
coffee franchise opportunities
With an estimated 14 billion espresso coffees consumed around the world every year, coffee is a highly desirable commodity, second only to crude oil in terms of demand. Around 84,867 people work in the industry surrounding this coveted beverage in Australia alone, a fact that has resulted in a number of odd coffee shops, mobile cafes and other unusual coffee franchise opportunities. But while some strange coffee shops might not sound like the most successful business ideas, others have found the perfect way to combine something offbeat or practical with the world's most popular hot beverage in a way that draws customers and lets the business thrive. Read on to learn about some of the world's most unusual but effective coffee shop ideas and analyze why they work.

The Pay-As-You-Go Cafe in London
Unlike most cafes, the British cafe Ziferblat lets patron spend as much time as they want using the free WiFi, playing piano, or otherwise relaxing, all while drinking as much tea or coffee as they want. This is possible because the coffee shop charges based on how much time someone has spent there, rather than pricing different products. This creates a welcoming space where customers don't feel they are being hurried out the door, a fact that is likely just as beneficial to Ziferblat as it is to local coffee drinkers looking for a place to relax.

The Office That's Not an Office
In Argentina, a chain of cafes called Urban Station features extra-fast WiFi, printers, photocopiers, scanners, fax machines, lockers, meeting rooms, reception service, and more. After all, many people head to coffee shops with internet access to get work done, so why not have an environment that suits this? If you're looking for an excuse to move to South America, coffee franchise opportunities like these are likely calling your name.

A Better Way to Do Laundry
The Wash and Coffee in Munich, Germany combines a laundromat with an internet cafe, creating a place you won't mind waiting around while you wait for your spin cycle to finish. This idea might sound odd, but most people head to a nearby coffee shop or business anyway while they wait for their clothes to finish. This often leaves someone else waiting for them to return to remove their clothes, or worse, simply taking the load out themselves. Wash and Coffee simply removes the middleman, reducing the chance that you'll return to find your clothes on the floor.

These coffee shops might use some unusual concepts, but in each case, the idea that seems a little offbeat actually benefits customers and creates a unique, workable business model for the cafe. This illustrates an important rule for potential business owners: the secret to any successful company is an idea that gives customers a convenient or attractive way to access what they want. Take coffee vans, for example: it might seem strange to brew espresso on the road, but this business allows entrepreneurs to try out different locations, participate in events, and attract people looking for a quick coffee break. If you're looking for coffee franchise opportunities, be ready to think outside the box!

Mobile Bakery and Coffee Van Leaves Traditional Businesses in its Dust

Wednesday, February 11, 2015

If you're trying to think up the most successful business ideas, you probably automatically picture yourself working out of a traditional brick-and-mortar shop. However, having a physical location can be costly and also limits your ability to serve potential customers. Because of this, mobile coffee van businesses are becoming extremely popular: not only have these coffee vans been able to find a niche in a global coffee industry worth $100 billion U.S., but the rise of a number of coffee franchises has made it easier than ever to get started.

mobile coffee van business

After all, the Australian Immigration Book estimates that there are 1,100 franchise systems in the country which employ more than 400,000 people, making this type of entrepreneurial decision a fairly common and simple investment. But out of all the franchise opportunities available, why choose a mobile coffee van franchise? Because coffee vans are flexible, effective and extremely attractive to customers. Just look at the success of one mobile coffee van and bakery in Twin Falls, Idaho!

Called Sundstrom's Mobile Bakery, the mobile cafe and bakery is run out of a classic 1959 pull-behind camper. According to owner Rayln Nelson, who operates the business with her two sons, this lets the bakery travel to where the crowds are, but also lets them switch to a new vehicle if their van breaks down. To facilitate the business, the original interiors have been replaced with stainless steel tables and a convection oven. A mural of a sun has also been painted on the side.

Sundstrom's Mobile Bakery offers a number of choices, including ten varieties of scones, soups, and fresh-brewed coffee, made with a French press. While the mobile coffee van business has only been in operation since November, they are already famous for their baked goods: Nelson's son, Mackenzie, is a former baker. The bakery is currently open Monday through Saturday from 7 a.m. to 2 p.m. and can usually be found in downtown Magic Falls. The Nelsons say they are planning to expand their menu to include more fresh produce in coming months. Can you see yourself doing something similar?

Italian Companies Make an Espresso Machine That Can Be Used in Space

Thursday, January 15, 2015
mobile espresso business

If you have spent any time searching for successful business ideas, you have likely realized that coffee franchises are big business: Business Insider recently reported that the coffee industry is worth an estimated $100 billion US dollars worldwide, making it second only to crude oil in terms of heavily-sought items. Mobile cafes are becoming especially popular in this thriving industry. In fact, the option of getting espresso coffee anywhere you go is so appealing that an Italian company has designed an espresso machine to use in space. Can you imagine ordering a flat white from a mobile espresso business in space one day?

To help Italian astronauts make their famous beverage, Turin-based companies Lagazza, a coffee maker, and Argotec, a space food maker, teamed up to make an espresso team that would work in zero gravity. To work safely in space, their product would have to meet a number of requirements: among other stipulations, the espresso machine could not leak any of its espresso grounds or hot water and coffee, and would also have to meet the standards of the International Space Station (ISS). After a lot of planning, the companies created the ISSpresso machine -- named after the space station -- which forces water through a small container of coffee. The concept is similar to espresso machines on Earth, which filter hot water through a container of grounds. By literally forcing the water through the coffee, however, the equipment is able to make espresso without gravity. The ISSpresso can also make tea and clear soup.

While the companies say the project began as a technology experiment, NASA has reportedly expressed interest in bringing an ISSpresso machine into orbit. Currently, plans are in place to send the device into space in April, making it available to the astronauts at the station. However, this development could also benefit future space travelers, especially if mankind ever realizes its distant dream of life on other planets. Perhaps one day you'll drink an espresso while watching a sunrise on Mars. Or maybe you'll even find yourself selling coffee with mobile espresso business that travels the galaxy. Now that we have the option of making lattes in space, entrepreneurs in the coffee industry can start dreaming big.