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CAFE2U BLOG

Dollar Day Drought Relief

Monday, March 10, 2014

On Friday the 7th of March Tamworth’s major FM Radio Station 92.9 (http://fm929.net/) held a fundraiser – “Dollar Day Drought Relief” - where all proceeds generated went towards the local farmers and their families struggling in the prolonged drought currently experienced in the area.

In short, for the “Dollar Day” campaign 92.9 were asking everyone in Tamworth to donate just 1 dollar to the initiative. In keeping with the "dollar" theme, Steve Mccarthy, owner of Cafe2U Tamworth, NSW pledged that on Friday, his busiest day by far, he would donate a dollar from every coffee sold to this outstanding initiative.

Pictured below is Steve from Cafe2U Tamworth, NSW handing cash to the value of $342 to Lisa Ashcroft, the General Manager 92.9 FM. 

This total raised was as a result of the combined efforts of a $1 donation for every cup of coffee sold by Steve, a $100 donation from one Steve’s customers and several small donations from others.

Steve who services 92.9 FM Radio on a regular basis was listening to the station on Friday morning as they were interviewing some of the affected farmers. “What these people are going through is heartbreaking.Some are in dire situations, whilst some have even taken or attempted to take their own lives. Such is the helplessness.” states Steve, who was only too happy to be a part of raising funds for this great caused for those affected  in his local community. After all, every dollar counts!

Why Business Owners are Preferring Mobile Coffee Ventures

Thursday, January 23, 2014

Why Business Owners are Preferring Mobile Coffee VenturesNot only is coffee a good way to ease into the morning, but it's good for you, too. Did you know that a recent Harvard study has indicated that two cups of coffee per day reduces the risk of heart disease? Other studies, according to Forbes, have shown that higher caffeine consumption has a correlation with reduced risk of dementia.

A Powerful, Growing Industry

It's no surprise, really, that the coffee industry continues to grow and expand throughout the world. Already, coffee is worth over $1 billion globally. Recently, espresso based coffee drinks, also known as specialty coffee, have grown in popularity to account for 10% of the total U.S. market. "Coffee has gotten an upgrade" when it comes to specialty drink choices, the Huffington Post notes. Why does this matter? The profit margins for espresso are higher, and the increasing demand for it is allowing new businesses to flourish.

Why Business Owners are Preferring Mobile Ventures

One type of business that is taking advantage of this trend is mobile coffee vans, which can now be found around the world in countries including Australia, the U.S., and Germany. Traditional cafes often have trouble establishing themselves in profitable areas such as business parks and industrial estates. Mobile cafes that serve specialty drinks are also able to better service that growing niche, since a fair number of restaurants and cafes still serve only drip coffee.

The Importance of Cementing Consumer Loyalty

Loyalty is key in establishing a successful coffee business. Considering that the average drinker will down nearly three cups a day, it's important for customers to choose your business over others in the area. Studies by CustomersDNA indicated that about 53% of coffee drinkers are "roamers," who will visit different coffee shops 13 times a month. Converting these people to loyal customers can be key in keeping a profitable venture. For this reason, many business owners choose to invest in mobile coffee franchises, rather than going out on their own. This way, their coffee sales come with a solid business plan, great equipment, and expertise backing -- all essential ingredients for making sure the visiting customer becomes a permanent one.

Have you ever visited a mobile coffee franchise? Let us know what you appreciated about the experience in the comments.

Sugar with that?

Wednesday, December 18, 2013

Chris Psathas from Cafe2U Penrith has featured in the December edition of the RFSA Newsletter on the back of his generous efforts to serve members of the RFSA during the fires in October and November this year. As part of its support of Members during the fires in October and November, the RFSA organised for mobile cafe vans to service some of the main staging areas.

Photo: Chris Psathas from Cafe2U who operated a mobile coffee van at the Penrith staging area (Sugar with that?) catches a few zzzzs. Maybe he needs some of his own caffeine now?

Vans operated at Penrith, Lithgow, Mittagong and the Hawkesbury region and this initiative was drunk up and cherished by many appreciative Members. See what they had to say below:

Scott Burrus: I was a firefighter and loved having the van there to help me recharge and have some normality in my life in the base camp.

Scott Jones: Great to see the RFSA supporting the vollos even more! This is what it is all about. Well done verybody at RFSA HQ!

Sasha BaerWe certainly have been enjoying the coffee in Mittagong. Thank You!

 Dan Harris: Thanks for being there, was a good coffee and hot chocolate.

Paul Godwin: Totally awesome, it’s the small things that help. Coffee at 5am and hot chocolate before bed go a long way. Thank you for making this happen! From your Qld friends.

Matt Bullock:...coming off a night shift as I was driving into UWS on my first day I can honestly say it was a great way to relax before bed. Well done guys. A very simple idea that went down fantastically with the crews. Keep up the great ideas.

Roberta Colbran: Thank you RFSA, the Cafe2U was a very welcome intrusion to the day for a lot of us during Hawkesbury’s ongoing Section 44s.