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How to Choose a Franchise

Wednesday, September 03, 2014

mobile cafe businessThe Australian Immigration Book reports that there are as many as 1,100 franchise systems in the country, creating a number of new small business opportunities for enterprising entrepreneurs. However, with so many different franchise systems, it can be difficult to know which ones will turn out to be successful business ideas. In these cases, the best thing you can do is consider which industries demonstrate an ability to maintain a thriving pace. In Australia, this often points potential entrepreneurs towards the coffee industry.

Internationally, coffee is a flourishing business, worth as much as $100 billion U.S. In fact, according to Business Insider, coffee is second only to crude oil when it comes to highly popular commodities. Moreover, in spite of the existing prevalence of the beverage, coffee shops have a 7% growth rate globally, establishing the coffee industry as one of the fastest growing businesses in the world.

In Australia, IBIS research reports that the coffee industry is worth an estimated $5 billion in revenue. However, when it comes to choosing a coffee franchise, it often isn't enough to simply open up another coffee shop. Instead, the best opportunities in the Australian coffee industry often come in the form of mobile cafe businesses, such as coffee vans. Unlike coffee shop franchises, which are subject to changing foot traffic and the economic highs and lows of an area, mobile cafe businesses bring a desired product to places where it is likely to be in demand: sport matches, festivals, or even busy sidewalks. This gives you and your business the opportunity to succeed on your own schedule, rather than being forced to maintain regular hours at the same location.

There are a number of benefits to opening a franchise, especially in Australia, where franchising systems are so common. Above all, franchises give business owners the ability to take advantage of an existing brand name and reputation, as well as access to resources and advice on business operations and locations. These benefits are especially clear when it comes to opening a mobile cafe business, where a franchise name can help ensure that business is good no matter where you choose to take your mobile coffee van. Consider starting your own business today: contact a mobile cafe franchise.

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