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Three Unusual Coffee Shops That Give Customers What They Want

Thursday, March 19, 2015
coffee franchise opportunities
With an estimated 14 billion espresso coffees consumed around the world every year, coffee is a highly desirable commodity, second only to crude oil in terms of demand. Around 84,867 people work in the industry surrounding this coveted beverage in Australia alone, a fact that has resulted in a number of odd coffee shops, mobile cafes and other unusual coffee franchise opportunities. But while some strange coffee shops might not sound like the most successful business ideas, others have found the perfect way to combine something offbeat or practical with the world's most popular hot beverage in a way that draws customers and lets the business thrive. Read on to learn about some of the world's most unusual but effective coffee shop ideas and analyze why they work.

The Pay-As-You-Go Cafe in London
Unlike most cafes, the British cafe Ziferblat lets patron spend as much time as they want using the free WiFi, playing piano, or otherwise relaxing, all while drinking as much tea or coffee as they want. This is possible because the coffee shop charges based on how much time someone has spent there, rather than pricing different products. This creates a welcoming space where customers don't feel they are being hurried out the door, a fact that is likely just as beneficial to Ziferblat as it is to local coffee drinkers looking for a place to relax.

The Office That's Not an Office
In Argentina, a chain of cafes called Urban Station features extra-fast WiFi, printers, photocopiers, scanners, fax machines, lockers, meeting rooms, reception service, and more. After all, many people head to coffee shops with internet access to get work done, so why not have an environment that suits this? If you're looking for an excuse to move to South America, coffee franchise opportunities like these are likely calling your name.

A Better Way to Do Laundry
The Wash and Coffee in Munich, Germany combines a laundromat with an internet cafe, creating a place you won't mind waiting around while you wait for your spin cycle to finish. This idea might sound odd, but most people head to a nearby coffee shop or business anyway while they wait for their clothes to finish. This often leaves someone else waiting for them to return to remove their clothes, or worse, simply taking the load out themselves. Wash and Coffee simply removes the middleman, reducing the chance that you'll return to find your clothes on the floor.

These coffee shops might use some unusual concepts, but in each case, the idea that seems a little offbeat actually benefits customers and creates a unique, workable business model for the cafe. This illustrates an important rule for potential business owners: the secret to any successful company is an idea that gives customers a convenient or attractive way to access what they want. Take coffee vans, for example: it might seem strange to brew espresso on the road, but this business allows entrepreneurs to try out different locations, participate in events, and attract people looking for a quick coffee break. If you're looking for coffee franchise opportunities, be ready to think outside the box!

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