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CAFE2U BLOG

Find out why Shell from Cafe2U Armadale, WA loves her new job

Friday, March 08, 2013

Shell Wilson started her new Cafe2U franchise in July 2012, and hasn't been happier... we asked her how it was going and this is what told us.


  1. What was it about Cafe2U that appealed to you?
  2. Cafe2U was introduced to me by my husband who had been a customer for years. Through him I knew I would be working with a quality product and a fantastic tasting coffee. When I originally considered the idea, it was both the freedom to make my own decisions and to not be working behind a desk that appealed.>

  3. What did you think about the $500.00 a day income guarantee?
  4. This put my mind at ease with the decision to purchase a Cafe2U franchise. That the company was willing to put a guarantee against the earnings that they were showing me was possible it instilled a great amount of confidence in the brand and team.

  5. What did you think about the fact you would have someone launch the business for you ?
  6. Relieved, starting a business is scary. Am I making the right decision? How am I going to do this? These were questions I faced many times while making my decision. Knowing I would have an experienced Cafe2U representative to assist start the business was a relief.

  7. What was the advantage of having a Franchise Coach to help you start the business (rather than starting on your own?)
  8. Having a Franchise coach for the first two weeks worked well, It allowed me time to focus on making the quality product that I had learned how to make at training, At this stage still being new, there is so much to take in and having the Franchise Coach available to remind me of the small things helped me look towards developing routines to make the business run smoothly.

  9. What sort of ongoing support have you received?
  10. At any stage, If I need assistance I can pick up the phone and know that if I can get an answer straight away that the Cafe2U team will endeavor to find the answer ASAP. I speak to my Franchise Development Manager almost weekly just for a quick touch base and further each quarter a Franchise Development Manager comes out to see me and gives me advice on how they feel I can improve my business. The support of the Cafe2U team really instills confidence and trust in the business model.

  11. What is your favourite thing about being a Cafe2U Franchise Partner?
  12. The smile on your customers face as they greet you by saying COFFEEEEE! It is fun to go out and see your regular customers, and be able to serve them a great tasting coffee that puts a smile on their face every time. Being a Cafe2U Franchisee has changed my life for the better. I love my job and it makes me happy.