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How Cafe2U's unique Acceleration Package works to ensure successful Franchisees

Tuesday, November 27, 2012

David Ovens from Cafe2U Archerfield, QLD pops the cork to celebrate.

"I couldn't believe I made my target of $2500 turnover in my first four weeks of trading" wrote David in an excited email to Cafe2U support staff.

Cafe2U have a very firm belief that all new franchise partners need to prosper from day one. Its so important to us that we have it written as our mission statement and it proudly hangs in all our meeting rooms for all to see.

Cafe2U makes this happen with its unique "Acceleration Package", designed to make sure that all new franchisees are fully equipped to serve and maintain a daily business run that turns over a minimum of $500 a day.

We are so confident that will happen, we offer a $500 a day income guarantee during the launch period as part of the deal.

After two weeks of formal training, Each new Franchise Partner is allocated their own businesses and Franchise mentor who shows them all the ropes for he first two weeks.

In fact they even do the door knocking for new franchisees who then can concentrate on making great coffee and getting to know their customers.

One of our Launch Specialists, Samuel Graham says he knows that a lot of new franchise partners get excited about their new business, but worry that the business will drop off after the Launch Specialist leaves

"Thats not the case" hestates" We ensure that the majority of the 2nd week of launch thenew Franchise Partneris doing the work (making coffee / servicing customers). We will observe and help if an issue arises. Once the Launch Specialist finishes and leaves the new Franchise Partner,we monitor via theirweekly KPI'sand run sheet weekly. These are great tools for us as business coaches to effectively steer thenew Franchise Partner in the right direction. They get quarterly visits and weekly phone calls. We are always there to assist. This will help them maintain there business level and only move in a positive direction!"

and David's recent success shows that this really does work

Cafe2U UK Wins Brand Builder Award

Tuesday, November 27, 2012

Cafe2U has won the Express Newspapers Brand Builder of the Year Award, given by the British Franchise Association in recognition of the company’s growth, exceptional product offerings and strong brand.

Cafe2U received the award in June during the HSBC Franchisor of the Year Awards ceremony, which honored companies in three categories.

“Cafe2U has experienced huge success expanding the business into new markets across the world,” said Sean Hammond, head of franchising at Express Newspapers. “First launching in Australia, the business successfully tapped into the growing coffee phenomenon in the UK and now the USA. The judging panel was highly impressed.”

The BFA adds, “Cafe2U has received the Express Newspaper Brand Builder Award for its success in bringing the premium coffee business to the workplace door, building its brand on high quality and reliability.”

Cafe2U has operated in Great Britain since 2006, after a dedicated customer in Sydney decided to relocate back home to the UK. 

“The award demonstrates how respected and recognised  the Cafe2U brand  has become in many countries around the world ” says Cafe2U Managing Director Derek Black. “Both the British and the Australian industries are recognising the strength of  the Cafe2U brand"

If you would like to find out more about becoming a Cafe2U franchise owner,  just click here.

Reserved for Cafe2U only

Wednesday, November 14, 2012

This Australian  business loves their Cafe2U coffee break  so much they place a "reserved" sign out the front of the office to ensure that there is always a parking spot out the front.

"We love our visit from Mark everyday"  says office manager, Kerrie. "he was chuffed when we organised a special  parking spot for him"