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(NZ) Our $billion love affair with coffee

Our $1billion love affair with coffee

Kiwis love coffee. What's more, we love it when it's made by someone else. The cup of instant coffee at work just doesn't cut it for most people anymore, but who wants a stop when you need to get to work?

BARISTA made coffee at work is virtually an unknown for most workers, but that is all about to change with the world's largest mobile coffee van company coming to New Zealand.

Steve Vickers first saw the Cafe2U concept whilst working in Melbourne, Australia and knew that it was a service that would be embraced in his home town of Hamilton.

"I needed to make a change and become my own boss-.. coffee is recession proof and everybody wants a good coffee" he stated. Steve had previously owned a construction franchise as well as been in various corpo­rate roles and knew he had just come across the mix of business styles he was looking for.

The former Waikato under 21 Judo champion and under 21 rugby representative started the first Cafe2U franchise in NZ on the 9th July.

"Kiwis are drinking more than 5 million cups of coffee a year from cafes and restaurants which is a huge increase on 10 years ago - we're even giving Italy a run for its money. Cafe2U mobile coffee vans alone serve over 8 million coffees worldwide a year" states Derck Black, Managing Director of Cafe2U International.

Australian founded and owned Cafe2U recently reached the milestone of 200 mobile coffee franchises with operations in Australia, UK, Ireland, USA, Germany and now NZ. Black believes the company's success comes from the superior product offered as well as the attractive incentives and support the company has to offer.

Cafe2U’s latest Aussie fran­chisee in Queensland says the company support is what con­vinced him to make the move to become his own boss.

I couldn't believe it when I discovered that I would have my own Cafc2U Franchise Coach with me to build my business from the very first day for two weeks. The part that got my wife Kerryn over the line, was the fact that for every day he was with me, Cafe2U guaranteed I would take home $500.00 a day. If I didn't make it with sales, the company would write a cheque for the balance" says Jarrod Thorpe, Cafe2U (Aus) RockJea. "I know after the intensive barista training I can make an awesome cup of coffee, but having the support of the Franchise Coach means I can concentrate on getting to know the customers that he is going to find for me. I really wasn't keen on knocking on doors and I was blown away that the Franchise Coach would do that for me too!"

Cafe2U mobile coffee vans don't wait for their customers to come to them as their Franchise Coach develops a schedule for them that enables the business to have a predetermined level of business success. It also allows franchisees to be flexible and build their business around their lifestyle needs.

When Tracy Batman from Cafe2U (Aus) Bathurst was asked how owning a Cafe2U changed her life, she said that it was spending more time with her kids. "I once worked 9 to 10 hour days, both the kids practically lived in day care. These days, I love going to work. My customers are pleased to see me and I enjoy hearing about what they've been up to. I've finished my run in time to pick the kids up from school We have freedom again!"

Awarded Australia's Best Value Franchise by AFR magazine and winner of the 2012 UK's Express Papers Franchisor of the Year Brand Builder Award, Cafe2U is bringing its credentials to New Zealand so that Kiwis can now benefit from the Cafe2U lifestyle.

Exhibiting at the Auckland Franchise Expo at the ASB Showground from August 10-12, Cafe2U will have a state of the art Cafe2U Mercedes Benz  mobile cafe available for you to see. “We will have key personnel at the stand lo discuss the Cafe2U mobile coffee franchise system at the show. Interest from many areas of New Zealand is high and now is the time to secure the exclusive territory of your choice." says Derek Black.

If you want to become the best part of your customers day, then call John now on 0506 004 388 or visit our website at

North Shore Times – 17 July 2012